Part 3 Article Writing-Effective Points for Producing Attractive Write Ups:

Write ups are accounts or articles that are published.  Write up is an article in a newspaper or magazine in which somebody writes what he thinks about a new book, magazine, play or product. They are especially some flattering sort of articles. 

The write up should have a content of high quality which should grip the reader. The language used should not however be difficult to understand. While writing any write up, the target audience and their caliber should be kept in mind.